Alex Rawson, Ewan Duncan en Conor Jones citeren een senior manager in hun Harvard Business Review article: “The Truth About Customer Experience.”
Harvard Business Review – September 2013 – Pagina 90-98
Alex Rawson, Ewan Duncan & Conor Jones
Our dashboard metrics were like a watermelon: on the outside everything was green, but when you looked inside, it was red, red, red.”
Alex Rawson, Ewan Duncan & Conor Jones